Trends of the Future
Amid the recent distasteful surge in property prices in Singapore which our policy makers have done little to ensure affordable housing for the masses, I can dare say that there is little to be made from real estate. Fortunes in real estate have been made by our forefathers and the baby boomers, where land was a dollar cheap then. In the changing climate of the world, there are a few trends I observed that are here to stay. I need to qualify that these trends may/may not happen in the next 15 years within my generation and I am speaking within the context of Singapore.
-The fight against global warming is here to stay, and all things to do with the environment like carbon tradings, reducing carbon output, ecological design. Singapore government aims to have 80% of all buildings certified Green by 2030.
-As Singapore enters the greying population stage, our baby boomers are entering the silver generation age and business to do with catering for the silver generation will experience demand
-The F&B scene will get more competitive as new trends in food are discovered and brought in from other countries.
-Branding will become more and more important as the number of business fight for consumer market.
-Non profit will grow in tandum with environmental trend as the world goes back to basics,
-Established brands will diversify and create sub brands or think of ways to bring luxury to the masses
-Outdoor areas and old buildings will be reused for new concepts and even musesums as Singaporeans struggle to remember our past
-Our policy makers have finally wakened to the idea that water is our resource due to our status as a island surrounded by water. Things to do with water will be looked upon favourably
-Internet business will be used more widely as shop rentals increases
-Entertainment, events and travel industry will continue to grow as Singaporeans look to ways to entertain themselves in this boring city
-Co sharing programs and rental business will become more popular as the cost of living in Singapore increases
-Tecnology business will continue as Singaporeans look to more gadgets and ways of using them to live more conveniently
-'Live slow' business may be a dark horse, as Singaporeans find thier lives too fast paced, they could be looking to live thier lives slower.
The main market to target will be the upper middle class I think. I suspect this group are conservative with their savings and thus have much reserves. The rich have had thier net worth reduced in the recession. Middle lower class not making enough to spend yet.
-The fight against global warming is here to stay, and all things to do with the environment like carbon tradings, reducing carbon output, ecological design. Singapore government aims to have 80% of all buildings certified Green by 2030.
-As Singapore enters the greying population stage, our baby boomers are entering the silver generation age and business to do with catering for the silver generation will experience demand
-The F&B scene will get more competitive as new trends in food are discovered and brought in from other countries.
-Branding will become more and more important as the number of business fight for consumer market.
-Non profit will grow in tandum with environmental trend as the world goes back to basics,
-Established brands will diversify and create sub brands or think of ways to bring luxury to the masses
-Outdoor areas and old buildings will be reused for new concepts and even musesums as Singaporeans struggle to remember our past
-Our policy makers have finally wakened to the idea that water is our resource due to our status as a island surrounded by water. Things to do with water will be looked upon favourably
-Internet business will be used more widely as shop rentals increases
-Entertainment, events and travel industry will continue to grow as Singaporeans look to ways to entertain themselves in this boring city
-Co sharing programs and rental business will become more popular as the cost of living in Singapore increases
-Tecnology business will continue as Singaporeans look to more gadgets and ways of using them to live more conveniently
-'Live slow' business may be a dark horse, as Singaporeans find thier lives too fast paced, they could be looking to live thier lives slower.
The main market to target will be the upper middle class I think. I suspect this group are conservative with their savings and thus have much reserves. The rich have had thier net worth reduced in the recession. Middle lower class not making enough to spend yet.
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